There have been many published articles and books on globalization and culture, but Cultural Protectionism in International Trade goes beyond the existing literature by taking a multi-disciplinary approach to the topic of whether protectionist measures should be allowed under international trade rules.

The work begins with an introduction to globalization and culture, reviews the national legal measures and international trade disputes that have arisen in the GATT/WTO and the EC, and explores the treatment of culture in general under international law to provide a normative context for this study. DeLuca argues from there that cultural protectionist measures may only be allowed where less restrictive alternatives are not available, and demonstrates through be existing studies that discriminatory policies are ineffective. He concludes that governments should instead pursue cultural policy objectives by cooperation arrangements that allow individuals and cultural groups to exchange ideas and benefit from each other's experiences and expertise, and further that measures must be taken to reverse the concentration of multi-national, multi-media enterprises through a more effective use of public policy analyses. This book is part of the Globalization and Society Series.