Designed as a reference book, this text teaches business students
how to conduct research and present their findings coherently. Illustrations
and examples pertinent to business enhance the discussion. Chapters
begin with a list of objectives and end with application activites which
can be used in class or for homework.
In the first part of the book, Farrell details how vital research
is to the business major. A chapter is devoted to helping the
students identify a research topic. Included are many suggested topics
listed under various business disciplines. Discussion of traditional
library research is followed by information on the latest computerized
and on-line techniques.
The second part of the book covers planning, drafting
and revising the paper. A separate chapter on documentation explains
MLA and APA styles and uses business references exclusively as examples.
The appendix contains two student papers—one following the MLA style,
one the APA style. A must for all libraries.